A card is more visually pleasing if there is a specific focal point.
The concept of having a focal point can relate to color, placement, size, and shape of the elements that you use in a card. For example, for Independence Day I made a card (I admit that it isn't my best card, but it is a good illustration of this point) using muted colors. I wanted it to be simple so I chose to place a big blue star in the center of the card; after I assembled everything, the card was totally boring. It just didn't look good.
I put the card aside for a day and when I came back to it, I realized that it lacked a focal point. The size of the star wasn't enough to make the card look "finished." When I added white lettering and brads, the card looked a lot better:
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